Digital marketing is the process of publicizing of products or brands through one or more forms of
electronic media; like: promoting through internet, mobile, sms, email etc.
Types of digital marketing
- SEARCH ENGINE MARKETING
- SEARCH ENGINE OPTIMIZATION
- PPC ADS(PAY PER CLICK)
- PPC TOOL(GOOGLE ADWORDS)
- SOCIAL MEDIA MARKETING
- SOCIAL MEDIA OPTIMIZATION
- SPONSORED ADS
- CHANNELS (FACEBOOK, YOUTUBE, TWITTER, LINKEDIN, INSTAGRAM, PINTEREST,ETC)
- VIDEO MARKETING
- VIDEO PROMOTION THROUGH PAID ADS
- CONTENT MARKETING
- CONTENT WRITING
- CONTENT OUTREACH
- CHANNELS (PERSONAL BLOGS, WORDPRESS BLOG ETC)
- TOOL ( TABOOLA,GEMINE ETC)
- EMAIL MARKETING
- SMS MARKETING
SEARCH ENGINE MARKETING
Search engine marketing is a one of the category of internet marketing that consists of
publicizing of product through internet media.
That includes Search Engine Optimization, Pay Per Click (PPC), Google Ad words.
SOCIAL MEDIA MARKETING
Social media marketing is the process of publicizing of product on social media such as wordpress blogs, Facebook, twitter, YouTube, Instagram, Pinterest. In this process we gain attention through the audience of social media sites. This consists Of Social Media Optimization, Sponsored Ads, Channels (Facebook, YouTube, LinkedIn, Instagram).
Video Marketing is a process of marketing through video into a marketing campaign for publicizing of product. It is an attractive way of promoting a product. Currently we are using YouTube as a video marketing tool.
Content marketing is a process of publicizing a product or brand through releasing a relevant information about the product or brand through content writing, content outreach, personal blogs. Marketing of any product is impossible without a great content as customers first want to gain some knowledge about the product first so customer needs a platform from where customer gains knowledge about the product.
The marketing that we perform through sending email to our potential customers & current
customers. Email is having information like ads, business request, or solicits sales. Email marketing is a sort of sending commercial messages to the specific group of peoples.
SMS marketing deals with the marketing we do by sending messages to our specific group of
people. Using SMS as a source of information, it consist of clear information about the product
In a traditional marketing is a marketing that is done with limited sources of media. it deals with what most of the people usually thinks when it comes to marketing of any product or any brand.
TRADITIONAL MARKETING CATEGORIES
- Direct Mail
PRINT: - Marketing through print media consists of advertisements in newspapers, brochures, magazines, newsletters & other printed material for distribution.
BROADCAST:- Marketing through broadcast involves radio & television advertisements.
DIRECT MAIL:- Direct mails consist of filers, postcards, brochures, letters, cat logs, & other material that is printed & mailed directly to consumers.
TELEMARKETING:- Telemarketing consists of calling & cold calling to customers.
BENEFITS OF DIGITAL MARKETING
- Reduce costs
- Maximize Revenue
- Building Last Relationships
- Cost Effective
- Faster Results
- Engage More Customers in Real time
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