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What is Facebook marketing?

There are 2 ways to promote products and services on Facebook. One is from organic way and second is from inorganic way i.e. paid or PPC. Facebook marketing allows us to do business through promoting familiar advertisement about our business or content targeting a specific audience. Facebook endorsements are visible in your targeted audience’s timeline.

When you endorse your business on Facebook, you will have a vision about your current and potential customers. The facts & figures you collect through Facebook promotions approve you to boost your advertisement capabilities for a more efficient and effective advertising experience.



For these advantages alone, Facebook promotions is clearly worth associate as a part of your business’s marketing planning. Facebook prefer you should use their advertising platform because all the people are there that we need to endorse our business, you can catch up those people on a platform where they’re active and engaged, helping you to obtain results.

There are many reasons why you should use Facebook paid promotion for your business, the top 6 are highlighted for you below:

1.       Massive Audience
Whatever industry you are working, it is obvious that your customers, clients and colleagues will be using Facebook. Facebook surveys that there are more than 1.86 billion monthly active users, with 64% look around daily, making Facebook one of the most visited websites in the world. This large no. of audience figures as good as are impossible to ignore. With your aimed spectators using Facebook, it would be a mistake if you will not increase your trade opportunities by alluring advantage of Facebook’s marketing potential.

2.       Targeted Advertising
Facebook allows promoters to aim definite group of peoples build up on an assortment of factors such as; age, language, demo geographic, location, pages liked and much more. This well explained level of targeting, aid by the data spontaneously available from people’s profiles allows promoters to be exceptionally precise in their spectators targeting, make assure that their budget is spent effectively.

3.     To hire talent
As a part of placement planning, many companies use Facebook as platform for hiring a highly skilled talent. Most of the companies use Facebook as a tool for interacting students those are interested in more about careers with well reputed companies.

4.       To make yourself a brand
Facebook helps you to represents yourself as a brand. As by promoting yourself on Facebook by creating adverts or Facebook page you can endorse yourself easily. You can gain audience attention more easily.

5.       To optimize Google ranking
Facebook marketing helps in increment of the no. of visitors that are visiting on a website that helps an organization to secure a good ranking on search engine results pages  (SERPs). It increases your visibility on Google.

6.       To Reach Your Existing Customers
A Facebook promotions also help to establishing connection between you & your existing customers. With this you can share you Facebook page links with them or you can add them on Facebook.  As you are regularly upgrading your product it help your customers that they keep interest in your product so with this you can easily show case your product to them.

Conclusions:
As you read above that Facebook is one of the best and top channel to market the product online and acquire more customers in a cost effective and in a time consuming process. 

If you are looking to know more about Facebook marketing packages or looking to promote your product and services then check our packages of SMO - Social Media Marketing Packages
DIGITAL MARKETING
Digital marketing is the process of publicizing of products or brands through one or more forms of
electronic media; like: promoting through internet, mobile, sms, email etc.

Types of digital marketing
  • SEARCH ENGINE MARKETING
  1. SEARCH ENGINE OPTIMIZATION
  2. PPC ADS(PAY PER CLICK)
  3. PPC TOOL(GOOGLE ADWORDS)
  • SOCIAL MEDIA MARKETING
  1. SOCIAL MEDIA OPTIMIZATION
  2. SPONSORED ADS
  3. CHANNELS (FACEBOOK, YOUTUBE, TWITTER, LINKEDIN, INSTAGRAM, PINTEREST,ETC)
  • VIDEO MARKETING
  1. VIDEO PROMOTION THROUGH PAID ADS
  2. CHANNELS(FACEBOOK,YOUTUBE,TWITTER,LINKEDIN,INSTAGRAM,PINTEREST,ETC)
  • CONTENT MARKETING
  1. CONTENT WRITING
  2. CONTENT OUTREACH
  3. CHANNELS (PERSONAL BLOGS, WORDPRESS BLOG ETC)
  4. TOOL ( TABOOLA,GEMINE ETC)
  • EMAIL MARKETING
  • SMS MARKETING

SEARCH ENGINE MARKETING

Search engine marketing is a one of the category of internet marketing that consists of 
publicizing of product through internet media. 
That includes Search Engine Optimization, Pay Per Click (PPC), Google Ad words.

SOCIAL MEDIA MARKETING

Social media marketing is the process of publicizing of product on social media such as wordpress blogs, Facebook, twitter, YouTube, Instagram, Pinterest. In this process we gain attention through the audience of social media sites. This consists Of Social Media Optimization, Sponsored Ads, Channels (Facebook, YouTube, LinkedIn, Instagram).

VIDEO MARKETING

Video Marketing is a process of marketing through video into a marketing campaign for publicizing of product. It is an attractive way of promoting a product. Currently we are using YouTube as a video marketing tool.

CONTENT MARKETING

Content marketing is a process of publicizing a product or brand through releasing a relevant information about the product or brand through content writing, content outreach, personal blogs. Marketing of any product is impossible without a great content as customers first want to gain some knowledge about the product first so customer needs a platform from where customer gains knowledge about the product.

EMAIL MARKETING

The marketing that we perform through sending email to our potential customers & current
customers. Email is having information like ads, business request, or solicits sales. Email marketing is a sort of sending commercial messages to the specific group of peoples.

SMS MARKETING

SMS marketing deals with the marketing we do by sending messages to our specific group of
people. Using SMS as a source of information, it consist of clear information about the product

or brand.


Traditional Marketing

In a traditional marketing is a marketing that is done with limited sources of media. it deals with what most of the people usually thinks when it comes to marketing of any product or any brand. 

TRADITIONAL MARKETING CATEGORIES
  • Print
  • Broadcast
  • Telemarketing
  • Direct Mail

PRINT: - Marketing through print media consists of advertisements in newspapers, brochures, magazines, newsletters & other printed material for distribution.

BROADCAST:- Marketing through broadcast involves radio & television advertisements.

DIRECT MAIL:- Direct mails consist of filers, postcards, brochures, letters, cat logs, & other material that is printed & mailed directly to consumers.

TELEMARKETING:- Telemarketing consists of calling & cold calling to customers.

BENEFITS OF DIGITAL MARKETING
  • Reduce costs
  • Maximize Revenue
  • Building Last Relationships
  • Cost Effective
  • Faster Results
  • Engage More Customers in Real time
If you are looking to market or promote your business online then check our Online Marketing Channels and Packages - Best Online Marketing Promotion in India


What is Search Engine Optimization?
If someone has a website, searches matter for them. If their website has higher ranking then more 
people will find them. The key to higher ranking is making sure that their website has the
ingredient that search engine needs for their recipes, this is called SEARCH ENGINE 
OPTMIZATION.

seo for small business


Why SEO is important in internet marketing?

Reasons to optimise your site for search engine
  • Visibility: - the higher your website went on Google, greater the flow of traffic. Statistics 
  • shows only 26% of users click on the 2 nd page of Google search.
  • Cost:- with SEO there is no charge involved when the user click on to your website on the other hand every time when the user click on to your page you were Google charged some amount of money to you. SEO is the no. 1 source of leads, SEO provides more leads from business to consumer & business to business marketing include PPC(pay per clickc & social media marketing.
  • Traffic: - statistics show that 25% of hike in your profit is cause of pay per click.
  • User friendly: - SEO can lead in a better usability, browser compatibility, accessibility which relates to brand awareness & high convention rights.
  • Profitable:- currently SEO is consider one of the most profitable platform in marketing.

Check Out – Best SEO Service Providers in India

Importance of SEO for small business in India

Online advertising may be a good option but still costly because ‘clicks’ or ‘goals’ may not get converted to business all the time.
According to Google zeitgeist 2012 1.2 trillion searches were counted by Google. This shows that habit searching is increasing. So search engines do influence your business.
Search Engine Optimization can only make your website on top of search results. A SEO expert optimizes your website & makes it both search engine & user friendly. Being Google the king of search engines, the chance of getting high profit is through Google. SEO helps to craft your business.



You’ve created your stunning website, now what?

Nobody will going to reach to your product until you will market or promote your product online. So In this blog I will tell you some of the most effective, inexpensive and free ways to promote your product and business online.


1. SEO SEO stands Search Engine Optimization, it is a free or organic marketing technique. And it remains the top marketing channel in 2017 to promote your business online but its long term marketing strategy. The best thing is that its 100% free. So, you don’t have to pay for branding, leads, and targeted traffic.

2. PPC Pay-per-click (PPC) is also known as cost per click (CPC), is an online advertising model used to generate traffic and leads for the businesses. The best advantage to use PPC advertising model is that you have to pay only when someone clicks on your ads.

3. Social Media Marketing - Everyone is now on Facebook, Twitter, Instagram, Google plus, reddit and on many more social sites. Social media marketing is one of the easy and quickest way to reach out more targeted people. You can promote your product and business on different social media platforms to generate traffic, leads and visibility on absolutely free.

4. Email Marketing To acquire customer is not an easy task. Email Marketing is the second best way for customer acquisitions after SEO. And while ranking in search engines and getting organic traffic can take a while on the other hand email starts to work right away. That is the reason you should start sending Email to relevant database to get more leads and sales.

Read: Why to use IVR for business promotions

If you are looking to market your services/product online then you can contact us on this number - 01143052643

First impressions is really crucial for any business organizations whether a small size or medium enterprises. So in this blog we will going to cover what is virtual receptionist services and why you should use it for your business.

What is Virtual Receptionist Services?

Virtual Receptionist Service, takes your business communication to the next level with Virtual Assistant Service, which is a cloud-based phone system.

Virtual Assistant Service comes with a toll-free number so that interested and relevant customers can reach you easily from this cloud telephony services.


Advantages and Benefits of Virtual Receptionist Services

1.Brand Building - It allows your company to create a professional image and maintain a big company presence through messaging, call forwarding and voice features in a simple way. It also helps you to build your goodwill in the market.

2.Cost Effective - It is one of the most valuable service and cost effective as well. An automatic call answering service also saves you money when compared with hiring a receptionist.

3.Call Answering during Business Hours - This is one of the best benefit of virtual receptionist services that your phone lines will always be answered during the hours of operations. 

4.Time Management - This is also one of the best features of virtual receptionist solutions. So, you don’t have to spend hours on picking up the phone and getting interrupted. 


Conclusion

Why not experience the cloud telephony services today? Browse our virtual receptionist solutions or contact 6OAM now to find out how we can help you succeed!

Find the all the packages of Virtual Receptionist Services here - Virtual Receptionist Packages

6OAM is one of the best digital marketing agency based in Delhi, India.
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Blessed By Antriksh Tyagi (TechBliss Solutions) Blessed By Antriksh Tyagi (TechBliss Solutions) Blessed By Antriksh Tyagi (TechBliss Solutions)

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