There are 2 ways to promote products and services on Facebook. One is from organic way and second is from inorganic way i.e. paid or PPC. Facebook marketing allows us to do business through promoting familiar advertisement about our business or content targeting a specific audience. Facebook endorsements are visible in your targeted audience’s timeline.
When you endorse your business on Facebook, you will have a vision about your current and potential customers. The facts & figures you collect through Facebook promotions approve you to boost your advertisement capabilities for a more efficient and effective advertising experience.
For these advantages alone, Facebook promotions is clearly worth associate as a part of your business’s marketing planning. Facebook prefer you should use their advertising platform because all the people are there that we need to endorse our business, you can catch up those people on a platform where they’re active and engaged, helping you to obtain results.
There are many reasons why you should use Facebook paid promotion for your business, the top 6 are highlighted for you below:
1. Massive Audience
Whatever industry you are working, it is obvious that your customers, clients and colleagues will be using Facebook. Facebook surveys that there are more than 1.86 billion monthly active users, with 64% look around daily, making Facebook one of the most visited websites in the world. This large no. of audience figures as good as are impossible to ignore. With your aimed spectators using Facebook, it would be a mistake if you will not increase your trade opportunities by alluring advantage of Facebook’s marketing potential.
2. Targeted Advertising
Facebook allows promoters to aim definite group of peoples build up on an assortment of factors such as; age, language, demo geographic, location, pages liked and much more. This well explained level of targeting, aid by the data spontaneously available from people’s profiles allows promoters to be exceptionally precise in their spectators targeting, make assure that their budget is spent effectively.
3. To hire talent
As a part of placement planning, many companies use Facebook as platform for hiring a highly skilled talent. Most of the companies use Facebook as a tool for interacting students those are interested in more about careers with well reputed companies.
4. To make yourself a brand
Facebook helps you to represents yourself as a brand. As by promoting yourself on Facebook by creating adverts or Facebook page you can endorse yourself easily. You can gain audience attention more easily.
5. To optimize Google ranking
Facebook marketing helps in increment of the no. of visitors that are visiting on a website that helps an organization to secure a good ranking on search engine results pages (SERPs). It increases your visibility on Google.
6. To Reach Your Existing Customers
A Facebook promotions also help to establishing connection between you & your existing customers. With this you can share you Facebook page links with them or you can add them on Facebook. As you are regularly upgrading your product it help your customers that they keep interest in your product so with this you can easily show case your product to them.
As you read above that Facebook is one of the best and top channel to market the product online and acquire more customers in a cost effective and in a time consuming process.
If you are looking to know more about Facebook marketing packages or looking to promote your product and services then check our packages of SMO - Social Media Marketing Packages
Search engine marketing is a one of the category of internet marketing that consists of
publicizing of product through internet media.
That includes Search Engine Optimization, Pay Per Click (PPC), Google Ad words.
SOCIAL MEDIA MARKETING
Social media marketing is the process of publicizing of product on social media such as wordpress blogs, Facebook, twitter, YouTube, Instagram, Pinterest. In this process we gain attention through the audience of social media sites. This consists Of Social Media Optimization, Sponsored Ads, Channels (Facebook, YouTube, LinkedIn, Instagram).
Video Marketing is a process of marketing through video into a marketing campaign for publicizing of product. It is an attractive way of promoting a product. Currently we are using YouTube as a video marketing tool.
Content marketing is a process of publicizing a product or brand through releasing a relevant information about the product or brand through content writing, content outreach, personal blogs. Marketing of any product is impossible without a great content as customers first want to gain some knowledge about the product first so customer needs a platform from where customer gains knowledge about the product.
The marketing that we perform through sending email to our potential customers & current
customers. Email is having information like ads, business request, or solicits sales. Email marketing is a sort of sending commercial messages to the specific group of peoples.
SMS marketing deals with the marketing we do by sending messages to our specific group of
people. Using SMS as a source of information, it consist of clear information about the product
In a traditional marketing is a marketing that is done with limited sources of media. it deals with what most of the people usually thinks when it comes to marketing of any product or any brand.
TRADITIONAL MARKETING CATEGORIES
PRINT: - Marketing through print media consists of advertisements in newspapers, brochures, magazines, newsletters & other printed material for distribution.
BROADCAST:- Marketing through broadcast involves radio & television advertisements.
DIRECT MAIL:- Direct mails consist of filers, postcards, brochures, letters, cat logs, & other material that is printed & mailed directly to consumers.
TELEMARKETING:- Telemarketing consists of calling & cold calling to customers.
If someone has a website, searches matter for them. If their website has higher ranking then more
people will find them. The key to higher ranking is making sure that their website has the
ingredient that search engine needs for their recipes, this is called SEARCH ENGINE
Why SEO is important in internet marketing?
Reasons to optimise your site for search engine
Visibility: - the higher your website went on Google, greater the flow of traffic. Statistics
shows only 26% of users click on the 2 nd page of Google search.
Cost:- with SEO there is no charge involved when the user click on to your website on the other hand every time when the user click on to your page you were Google charged some amount of money to you. SEO is the no. 1 source of leads, SEO provides more leads from business to consumer & business to business marketing include PPC(pay per clickc & social media marketing.
Traffic: - statistics show that 25% of hike in your profit is cause of pay per click.
User friendly: - SEO can lead in a better usability, browser compatibility, accessibility which relates to brand awareness & high convention rights.
Profitable:- currently SEO is consider one of the most profitable platform in marketing.
Check Out – Best SEO Service Providers in India
Importance of SEO for small business in India
Online advertising may be a good option but still costly because ‘clicks’ or ‘goals’ may not get converted to business all the time.
According to Google zeitgeist 2012 1.2 trillion searches were counted by Google. This shows that habit searching is increasing. So search engines do influence your business.
Search Engine Optimization can only make your website on top of search results. A SEO expert optimizes your website & makes it both search engine & user friendly. Being Google the king of search engines, the chance of getting high profit is through Google. SEO helps to craft your business.
going to reach to your product until you will market or promote your product
online. So In this blog I will tell you some of the most effective, inexpensive
and free ways to promote your product and business online.
1. SEO– SEO stands Search Engine Optimization,
it is a free or organic marketing technique. And it remains the top marketing
channel in 2017 to promote your business online but its long term marketing
strategy. The best thing is that its 100% free. So, you don’t have to pay for branding,
leads, and targeted traffic.
2. PPC – Pay-per-click (PPC) is also known
as cost per click (CPC), is an online advertising model used to generate
traffic and leads for the businesses. The best advantage to use PPC advertising
model is that you have to pay only when someone clicks on your ads.
3. Social Media Marketing - Everyone is
now on Facebook, Twitter, Instagram, Google plus, reddit and on many more
social sites. Social media marketing is one of the easy and quickest way to
reach out more targeted people. You can promote your product and business on
different social media platforms to generate traffic, leads and visibility on
4. Email Marketing– To acquire customer
is not an easy task. Email Marketing is the second best way for customer
acquisitions after SEO. And while ranking in search engines and getting organic
traffic can take a while on the other hand email starts to work right away.
That is the reason you should start sending Email to relevant database to get
more leads and sales.
impressions is really crucial for any business organizations whether a small
size or medium enterprises. So in this blog we will going to cover what is virtual
receptionist services and why you should use it for your business.
What is Virtual Receptionist Services?
Receptionist Service, takes your business communication to the next level with
Virtual Assistant Service, which is a cloud-based phone system.
Assistant Service comes with a toll-free number so that interested and relevant
customers can reach you easily from this cloud telephony services.
Advantages and Benefits of Virtual
- It allows your company to create a professional image and maintain a big
company presence through messaging, call forwarding and voice features in a
simple way. It also helps you to build your goodwill in the market.
2.Cost Effective - It
is one of the most valuable service and cost effective as well. An automatic
call answering service also saves you money when compared with hiring a
3.Call Answering during Business Hours - This
is one of the best benefit of virtual receptionist services that your phone
lines will always be answered during the hours of operations.
4.Time Management - This
is also one of the best features of virtual receptionist solutions. So, you
don’t have to spend hours on picking up the phone and getting interrupted.
experience the cloud telephony services today? Browse our virtual receptionist
solutions or contact 6OAM now to find out how we can help you succeed!